There are certain communications and marketing activities that we undertake year in, year out, without really thinking about it. We do them not because they add value to our businesses, but because conventional wisdom says we should, or because our competitors are doing it, or because the guys on the Sales team really enjoyed that … Continue reading Stop wasting money: 3 ways to reduce your Communications and Marketing budget
Category: Digital Marketing
5 top PR blogs and Marketing influencers to follow in 2017
Content fatigue is a real thing. There are so many PR blogs and influencers out there that it can be overwhelming to try and keep up with it all. So, I'm going to keep this post brief, and I'm just going to give you the cream of the crop. As a Public Relations Manager for … Continue reading 5 top PR blogs and Marketing influencers to follow in 2017
11 free Content and PR resources every campaign needs
The best free Content and PR resources available online These days, PR pros often find that our inboxes are overwhelmed with fancy, expensive tools designed to make our lives easier. Some of them are great, some of them less so, but for many of us who are on a strict budget, they simply are not … Continue reading 11 free Content and PR resources every campaign needs
How to promote blog content: 3 ways to get 1,000 views of your next post
How to promote blog content on social Recently, I wrote about how important blogging and other forms of inbound marketing are to any company’s Public Relations strategy. Creating valuable, useful content for your audience is a guaranteed way to keep them coming back to your site (and it’s a helluva lot cheaper than paying per … Continue reading How to promote blog content: 3 ways to get 1,000 views of your next post
Reputation Management: Establishing, maintaining and protecting reputation
The public perception of a company, institution or governmental body is fundamental to its ability to achieve its objectives. That's why reputation management is one of the most important functions of a Communications team. The hope is that with consistent, creative and clever content, Communications teams can wield some control over the organisation’s reputation. The … Continue reading Reputation Management: Establishing, maintaining and protecting reputation
Owning it: Why your corporate blog trumps your social channels every time
As regular readers will know, I'm a huge fan of the PESO model, which advocates building a PR strategy around four pillars thatregularly overlap each other: Paid, Earned, Shared and Owned media. Today, I want to talk about the last category, owned media, arguably the most misunderstood, underrated and therefore neglected aspect of the PESO model. First, let's … Continue reading Owning it: Why your corporate blog trumps your social channels every time
What is a customer persona, and why do you need one?
Building a customer persona Meet James, Sara, Marie and Thomas – the new personifications of the people who buy your products. Each represents a particular customer persona - a composite sketch of the type of person who might buy your stuff. Every time you initiate a new campaign, ask yourself how it might make Thomas … Continue reading What is a customer persona, and why do you need one?
7 marketing tips from #GIRLBOSS Sophia Amoruso
From grunge to #GIRLBOSS in seven years Sophia Amoruso is a #GIRLBOSS worth $280million dollars. She's 32 years old, and a self-made multimillionaire. She's a former hitchhiker and shoplifter. She paid for her Porsche in cash because even as she found success, her credit history was too poor for a loan. Sophia has been featured by … Continue reading 7 marketing tips from #GIRLBOSS Sophia Amoruso
Build your blog: Tips from Backlinko CEO Brian Dean
5 simple steps to convert visitors into loyal subscribers Inbound marketing is where it's at in terms of going beyond building a blog to making money online. In Dublin, staying ahead of the game is made that little bit easier by the guys over at Learn Inbound, who put on regular events with phenomenal guest … Continue reading Build your blog: Tips from Backlinko CEO Brian Dean
How to go viral: The first secret
Lesson 1: Understand social currency Brent Coker is an expert in online consumer psychology. Over the next few weeks, I'll be looking at some of the ideas he explores in his book Going Viral:The 9 secrets of irresistible marketing. It's a worthwhile read for anyone working in Public Relations who wants a greater understanding of how to … Continue reading How to go viral: The first secret