Communications and Marketing budget

Stop wasting money: 3 ways to reduce your Communications and Marketing budget

There are certain communications and marketing activities that we undertake year in, year out, without really thinking about it. We do them not because they add value to our businesses, but because conventional wisdom says we should, or because our competitors are doing it, or because the guys on the Sales team really enjoyed that … Continue reading Stop wasting money: 3 ways to reduce your Communications and Marketing budget

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How to promote blog content: 5 ways to get 1,000 views of your next post

How to promote blog content on social Recently, I wrote about how important blogging and other forms of inbound marketing are to any company’s Public Relations strategy. Creating valuable, useful content for your audience is a guaranteed way to keep them coming back to your site (and it’s a helluva lot cheaper than paying per … Continue reading How to promote blog content: 5 ways to get 1,000 views of your next post

Reputation Management: Establishing, maintaining and protecting reputation

The public perception of a company, institution or governmental body is fundamental to its ability to achieve its objectives. That's why reputation management is one of the most important functions of a Communications team. The hope is that with consistent, creative and clever content, Communications teams can wield some control over the organisation’s reputation. The … Continue reading Reputation Management: Establishing, maintaining and protecting reputation

Owning it: Why your corporate blog trumps your social channels every time

As regular readers will know, I'm a huge fan of the PESO model, which advocates building a PR strategy around four pillars thatregularly overlap each other: Paid, Earned, Shared and Owned media. Today, I want to talk about the last category, owned media, arguably the most misunderstood, underrated and therefore neglected aspect of the PESO model. First, let's … Continue reading Owning it: Why your corporate blog trumps your social channels every time