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Crisis Communication: Effective strategies for defusing a crisis

What is crisis management? Crises are inevitable. From operational breakdowns to financial scandals, from servers getting hacked to rogue employees choosing to air their grievances in public, no business or organization can consider themselves immune. Crisis management plans are how companies mitigate against these threats. Investopedia defines crisis management as follows: Crisis management is the identification … Continue reading Crisis Communication: Effective strategies for defusing a crisis

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Solo PR: The triumphs and challenges of independent Public Relations

If you've been working in Public Relations for a while now, the chances are you've thought about taking the plunge into solo PR and working as a consultant instead of for an agency or in-house team. The idea of working for yourself can be both exciting and terrifying. This week, we asked freelance Public Relations … Continue reading Solo PR: The triumphs and challenges of independent Public Relations

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Fake news: You are responsible for your media consumption

It's been a pretty incredible couple of weeks (scratch that - months) for the world of journalism. In an increasingly polarised world where emotion trumps truth (pun intended), it's just too easy to silo yourself away in a social media bubble surrounded only by people who share your views, reading only the articles they share, … Continue reading Fake news: You are responsible for your media consumption

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Crisis Communication: Katie Rich tweets ‘joke’ about 10-year-old Barron Trump

NBC is not having a good run with their on-air personalities. You would have imagined that a strongly worded email went around to staff in the aftermath of the Billy Bush fiasco, but if it did, Katie Rich wasn't paying attention. The 33-year-old is a writer for the network's long-running comedy sketch show, Saturday Night … Continue reading Crisis Communication: Katie Rich tweets ‘joke’ about 10-year-old Barron Trump

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5 mistakes Corporate Communications pros keep making

When I had just graduated from college, I thought that working for a big multinational was the dream. That's where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results... right? Since then, I've worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do … Continue reading 5 mistakes Corporate Communications pros keep making

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100,000 lives saved – thanks to a PR campaign

How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. Never doubt the real-world impact a well-executed Public Relations campaign can have. A PR firm with a relatively small budget … Continue reading 100,000 lives saved – thanks to a PR campaign