If you’re having a slow news day, and the higher-ups are putting pressure on to deliver some media coverage, this is the article for you. Simply put, if you’ve got no news to talk to journalists about, create some! Not sure how? Here are some ideas. Be warned – some of these ideas can be … Continue reading Creating coverage: Generating a buzz on a slow news day
Category: Public Relations
Crisis Communications: Dare we take a human approach?
No business like show business... Price Waterhouse Cooper has prestigious clients all over the world, but the Oscars was the feather in their cap. The event is nowhere near their biggest earner, but boy is it high profile. You all know the story by now; when it came time to announce who won Best Picture, … Continue reading Crisis Communications: Dare we take a human approach?
Crisis Communication: Effective strategies for defusing a crisis
[UPDATE FEBRUARY 2020: FLASH SALE] Of all the blog posts on my site, the ones people keep coming back to again and again are about crisis communications. I've worked in crisis comms at major global organisations, and I've seen what happens when something unexpected happens and a company has no plan. Crises are all but … Continue reading Crisis Communication: Effective strategies for defusing a crisis
How to create powerful key messages
What is a key message? Key messages answer the question: “What do we want the public to know about us?” in a nutshell. Key messages are short, memorable phrases that create an emotional narrative around the unique selling point(s) of your product, service or goals. Organisations that fail to define their key messages can be sure … Continue reading How to create powerful key messages
Solo PR: The triumphs and challenges of independent Public Relations
If you've been working in Public Relations for a while now, the chances are you've thought about taking the plunge into solo PR and working as a consultant instead of for an agency or in-house team. The idea of working for yourself can be both exciting and terrifying. This week, we asked freelance Public Relations … Continue reading Solo PR: The triumphs and challenges of independent Public Relations
Fake news: You are responsible for your media consumption
It's been a pretty incredible couple of weeks (scratch that - months) for the world of journalism. In an increasingly polarised world where emotion trumps truth (pun intended), it's just too easy to silo yourself away in a social media bubble surrounded only by people who share your views, reading only the articles they share, … Continue reading Fake news: You are responsible for your media consumption
11 free Content and PR resources every campaign needs
The best free Content and PR resources available online These days, PR pros often find that our inboxes are overwhelmed with fancy, expensive tools designed to make our lives easier. Some of them are great, some of them less so, but for many of us who are on a strict budget, they simply are not … Continue reading 11 free Content and PR resources every campaign needs
Crisis Communication: Katie Rich tweets ‘joke’ about 10-year-old Barron Trump
NBC is not having a good run with their on-air personalities. You would have imagined that a strongly worded email went around to staff in the aftermath of the Billy Bush fiasco, but if it did, Katie Rich wasn't paying attention. The 33-year-old is a writer for the network's long-running comedy sketch show, Saturday Night … Continue reading Crisis Communication: Katie Rich tweets ‘joke’ about 10-year-old Barron Trump
5 mistakes Corporate Communications pros keep making
When I had just graduated from college, I thought that working for a big multinational was the dream. That's where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results... right? Since then, I've worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do … Continue reading 5 mistakes Corporate Communications pros keep making
100,000 lives saved – thanks to a PR campaign
How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. Never doubt the real-world impact a well-executed Public Relations campaign can have. A PR firm with a relatively small budget … Continue reading 100,000 lives saved – thanks to a PR campaign