Today's post will be a short and simple one designed to help you boost traffic. If you've put a lot of effort into creating great content, it's always disappointing when it doesn't gain as much traction as you had hoped for. One of the easiest ways to generate quality traffic is to turn your team … Continue reading Boost traffic with this simple 30-second trick
Crisis Communications: Preparing your holding statement
Our next live training workshop on crisis communications takes place on January 19 2021. Is your company fully prepared for the crises 2021 may bring? Protect your reputation and your revenue as you continue to navigate unchartered territory. Sign up now. Buy Tickets on Eventbrite When a crisis breaks at your organisation, you have a … Continue reading Crisis Communications: Preparing your holding statement
Ditching your reliance on social media content: Host it yourself
From time to time, a post will emerge confidently stating that hosting your content is a waste of time because MySpace, Bebo, Facebook, Snapchat, Instagram, Medium etc. is where your audience is hanging out. The argument is that it's more efficient to simply host your content where people already are. It's a compelling argument, but … Continue reading Ditching your reliance on social media content: Host it yourself
The press release isn’t quite dead… but we should seriously consider killing it off
It's time we ended our over-reliance on this dated, ineffective way of getting our messages out. The process of getting a B2B press release out is slow, soul-destroying, and ultimately futile. Outside of big announcements like exciting year-end results, a major new product or a huge recruitment drive, the general public probably doesn’t give a … Continue reading The press release isn’t quite dead… but we should seriously consider killing it off
Creating a Corporate Social Responsibility strategy that makes sense
These days, most companies small and large recognise the importance of integrating with the communities they work in. This can take the form of corporate social responsibility, advocacy, environmentally-friendly policies and sustainability. A great way to connect with the people in your community is to choose an organisation they care about to partner with and … Continue reading Creating a Corporate Social Responsibility strategy that makes sense
Your PowerPoint is boring me to death: Here are 3 alternatives
Is there anything more tedious than listening to someone talk their way through a long, dull deck? Face it guys, PowerPoint is boring. It's the default mode of presenting, and I understand why that is; it's easy, familiar, cheap, and you can store it on a USB key. It's not exactly innovative though. If you're … Continue reading Your PowerPoint is boring me to death: Here are 3 alternatives
Stop wasting money: 3 ways to reduce your Communications and Marketing budget
There are certain communications and marketing activities that we undertake year in, year out, without really thinking about it. We do them not because they add value to our businesses, but because conventional wisdom says we should, or because our competitors are doing it, or because the guys on the Sales team really enjoyed that … Continue reading Stop wasting money: 3 ways to reduce your Communications and Marketing budget
Creating coverage: Generating a buzz on a slow news day
If you’re having a slow news day, and the higher-ups are putting pressure on to deliver some media coverage, this is the article for you. Simply put, if you’ve got no news to talk to journalists about, create some! Not sure how? Here are some ideas. Be warned – some of these ideas can be … Continue reading Creating coverage: Generating a buzz on a slow news day
Crisis Communications: Dare we take a human approach?
No business like show business... Price Waterhouse Cooper has prestigious clients all over the world, but the Oscars was the feather in their cap. The event is nowhere near their biggest earner, but boy is it high profile. You all know the story by now; when it came time to announce who won Best Picture, … Continue reading Crisis Communications: Dare we take a human approach?
Crisis Communication: Effective strategies for defusing a crisis
[UPDATE FEBRUARY 2020: FLASH SALE] Of all the blog posts on my site, the ones people keep coming back to again and again are about crisis communications. I've worked in crisis comms at major global organisations, and I've seen what happens when something unexpected happens and a company has no plan. Crises are all but … Continue reading Crisis Communication: Effective strategies for defusing a crisis