how-to-write-a-holding-statement

Crisis Communications: Preparing your holding statement

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Balancing the need for credibility and speed in a crisis When a crisis breaks at your organisation, you have a maximum of 60 minutes to get a statement … Continue reading Crisis Communications: Preparing your holding statement

Ditching your reliance on social media content: Host it yourself

From time to time, a post will emerge confidently stating that hosting your content is a waste of time because MySpace, Bebo, Facebook, Snapchat, Instagram, Medium etc. is where your audience is hanging out. The argument is that it's more efficient to simply host your content where people already are. It's a compelling argument, but … Continue reading Ditching your reliance on social media content: Host it yourself

press-releases-are-dead

The press release isn’t quite dead… but we should seriously consider killing it off

It's time we ended our over-reliance on this dated, ineffective way of getting our messages out. The process of getting a B2B press release out is slow, soul-destroying, and ultimately futile. Outside of big announcements like exciting year-end results, a major new product or a huge recruitment drive, the general public probably doesn’t give a … Continue reading The press release isn’t quite dead… but we should seriously consider killing it off

Corporate Social Responsibility strategy

Creating a Corporate Social Responsibility strategy that makes sense

These days, most companies small and large recognise the importance of integrating with the communities they work in. This can take the form of corporate social responsibility, advocacy, environmentally-friendly policies and sustainability. A great way to connect with the people in your community is to choose an organisation they care about to partner with and … Continue reading Creating a Corporate Social Responsibility strategy that makes sense

Your PowerPoint is boring me to death: Here are 3 alternatives

Is there anything more tedious than listening to someone talk their way through a long, dull deck? Face it guys, PowerPoint is boring. It's the default mode of presenting, and I understand why that is;  it's easy, familiar, cheap, and you can store it on a USB key. It's not exactly innovative though. If you're … Continue reading Your PowerPoint is boring me to death: Here are 3 alternatives

Communications and Marketing budget

Stop wasting money: 3 ways to reduce your Communications and Marketing budget

There are certain communications and marketing activities that we undertake year in, year out, without really thinking about it. We do them not because they add value to our businesses, but because conventional wisdom says we should, or because our competitors are doing it, or because the guys on the Sales team really enjoyed that … Continue reading Stop wasting money: 3 ways to reduce your Communications and Marketing budget

what-is-crisis-management

Crisis Communication: Effective strategies for defusing a crisis

What is crisis management? Crises are inevitable. From operational breakdowns to financial scandals, from servers getting hacked to rogue employees choosing to air their grievances in public, no business or organization can consider themselves immune. Crisis management plans are how companies mitigate against these threats. Investopedia defines crisis management as follows: Crisis management is the identification … Continue reading Crisis Communication: Effective strategies for defusing a crisis