What is a key message? Key messages answer the question: “What do we want the public to know about us?” in a nutshell. Key messages are short, memorable phrases that create an emotional narrative around the unique selling point(s) of your product, service or goals. Organisations that fail to define their key messages can be sure … Continue reading How to create powerful key messages
If you've been working in Public Relations for a while now, the chances are you've thought about taking the plunge into solo PR and working as a consultant instead of for an agency or in-house team. The idea of working for yourself can be both exciting and terrifying. This week, we asked freelance Public Relations … Continue reading Solo PR: The triumphs and challenges of independent Public Relations
Content fatigue is a real thing. There are so many PR blogs and influencers out there that it can be overwhelming to try and keep up with it all. So, I'm going to keep this post brief, and I'm just going to give you the cream of the crop. As a Public Relations Manager for … Continue reading 5 top PR blogs and Marketing influencers to follow in 2017
It's been a pretty incredible couple of weeks (scratch that - months) for the world of journalism. In an increasingly polarised world where emotion trumps truth (pun intended), it's just too easy to silo yourself away in a social media bubble surrounded only by people who share your views, reading only the articles they share, … Continue reading Fake news: You are responsible for your media consumption
The best free Content and PR resources available online These days, PR pros often find that our inboxes are overwhelmed with fancy, expensive tools designed to make our lives easier. Some of them are great, some of them less so, but for many of us who are on a strict budget, they simply are not … Continue reading 11 free Content and PR resources every campaign needs
NBC is not having a good run with their on-air personalities. You would have imagined that a strongly worded email went around to staff in the aftermath of the Billy Bush fiasco, but if it did, Katie Rich wasn't paying attention. The 33-year-old is a writer for the network's long-running comedy sketch show, Saturday Night … Continue reading Crisis Communication: Katie Rich tweets ‘joke’ about 10-year-old Barron Trump
When I had just graduated from college, I thought that working for a big multinational was the dream. That's where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results... right? Since then, I've worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do … Continue reading 5 mistakes Corporate Communications pros keep making
How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. Never doubt the real-world impact a well-executed Public Relations campaign can have. A PR firm with a relatively small budget … Continue reading 100,000 lives saved – thanks to a PR campaign
How to promote blog content on social Recently, I wrote about how important blogging and other forms of inbound marketing are to any company’s Public Relations strategy. Creating valuable, useful content for your audience is a guaranteed way to keep them coming back to your site (and it’s a helluva lot cheaper than paying per … Continue reading How to promote blog content: 3 ways to get 1,000 views of your next post
The public perception of a company, institution or governmental body is fundamental to its ability to achieve its objectives. That's why reputation management is one of the most important functions of a Communications team. The hope is that with consistent, creative and clever content, Communications teams can wield some control over the organisation’s reputation. The … Continue reading Reputation Management: Establishing, maintaining and protecting reputation