If you read that headline and it irked you in any way, the chances are you’re a PR practitioner. But it’s undeniable. PR is dead. Print newspapers are, as we know, in decline - and the Public Relations industry just never caught up with how the web, social media and email forever changed the way … Continue reading PR is dead and we have killed it
It's time we ended our over-reliance on this dated, ineffective way of getting our messages out. The process of getting a B2B press release out is slow, soul-destroying, and ultimately futile. Outside of big announcements like exciting year-end results, a major new product or a huge recruitment drive, the general public probably doesn’t give a … Continue reading The press release isn’t quite dead… but we should seriously consider killing it off