press-releases-are-dead

The press release isn’t quite dead… but we should seriously consider killing it off

It's time we ended our over-reliance on this dated, ineffective way of getting our messages out. The process of getting a B2B press release out is slow, soul-destroying, and ultimately futile. Outside of big announcements like exciting year-end results, a major new product or a huge recruitment drive, the general public probably doesn’t give a … Continue reading The press release isn’t quite dead… but we should seriously consider killing it off

what-is-crisis-management

Crisis Communication: Effective strategies for defusing a crisis

[UPDATE FEBRUARY 2020: FLASH SALE]  Of all the blog posts on my site, the ones people keep coming back to again and again are about crisis communications. I've worked in crisis comms at major global organisations, and I've seen what happens when something unexpected happens and a company has no plan. Crises are all but … Continue reading Crisis Communication: Effective strategies for defusing a crisis