If you read that headline and it irked you in any way, the chances are you’re a PR practitioner. But it’s undeniable. PR is dead. Print newspapers are, as we know, in decline - and the Public Relations industry just never caught up with how the web, social media and email forever changed the way … Continue reading PR is dead and we have killed it
Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Balancing the need for credibility and speed in a crisis When a crisis breaks at your organisation, you have a maximum of 60 minutes to get a statement … Continue reading Crisis Communications: Preparing your holding statement
No business like show business... Price Waterhouse Cooper has prestigious clients all over the world, but the Oscars was the feather in their cap. The event is nowhere near their biggest earner, but boy is it high profile. You all know the story by now; when it came time to announce who won Best Picture, … Continue reading Crisis Communications: Dare we take a human approach?
What is crisis management? Crises are inevitable. From operational breakdowns to financial scandals, from servers getting hacked to rogue employees choosing to air their grievances in public, no business or organization can consider themselves immune. Crisis management plans are how companies mitigate against these threats. Investopedia defines crisis management as follows: Crisis management is the identification … Continue reading Crisis Communication: Effective strategies for defusing a crisis
NBC is not having a good run with their on-air personalities. You would have imagined that a strongly worded email went around to staff in the aftermath of the Billy Bush fiasco, but if it did, Katie Rich wasn't paying attention. The 33-year-old is a writer for the network's long-running comedy sketch show, Saturday Night … Continue reading Crisis Communication: Katie Rich tweets ‘joke’ about 10-year-old Barron Trump
Today, I want to share about a major crisis I managed the communications response for in Qatar last year, and how our Crisis Response Protocol helped our team to manage the incident. I was working for a big oil and gas shipping company at the time. We had a fleet of some of the biggest … Continue reading Crisis Communication: Does your organisation have a Crisis Response Protocol?
5 reasons Skittles' response to Trump was perfect This week, Donald Trump Jr posted a callous image on Twitter comparing Syrian refugees to potentially poisoned Skittles. The message was clear - if you wouldn't risk eating Skittles in case a few of them might be poisoned, you shouldn't accept Syrian refugees in case a few of … Continue reading Crisis Communication: A masterclass in deflecting controversy by Skittles
In the face of a crisis or incident, swift action is vital. Often, it’s not the crisis itself that defines how an organisation is perceived in the aftermath, but how well the response was managed. The response to a crisis can be managed in one of two ways, on a proactive or reactive basis. One … Continue reading Crisis Communications: Proactive or Reactive response
Broadcast media training for Executives Taking part in a television interview is really exciting. A successful TV interview is great for your organisation's public relations. But what are the things you need to watch out for, and how should you prepare in advance? It's a very good idea to do some broadcast media training before … Continue reading Broadcast media training: Nailing the interview
How to identify your stakeholders in a crisis A crisis breaks. The media has gotten hold of it, or will soon. You know you need to get a holding statement out to journalists as soon as possible, and consider whether to go out to the media proactively. In the rush to put something together, it's … Continue reading Crisis Communications: How to identify your stakeholders