Picture the scene. It's the final stage of the Olympics gymnastics. One by one, the judges reveal their scores. After a stunning performance, first place goes to Russia. The crowds go wild. But wait! The organisers quickly pull the athlete to one side to explain that although the competition was transparent (obviously), she won on merit … Continue reading Award ceremonies: The Emperor’s got no clothes on
Category: Public Relations
PR is dead and we have killed it
If you read that headline and it irked you in any way, the chances are you’re a PR practitioner. But it’s undeniable. PR is dead. Print newspapers are, as we know, in decline - and the Public Relations industry just never caught up with how the web, social media and email forever changed the way … Continue reading PR is dead and we have killed it
How to measure Public Relations through analytics
How do you measure Public Relations campaigns? The pressure to measure Public Relations campaigns in hard numbers has never been higher. While the true value of a PR campaign will never be captured in a spreadsheet, today we can use analytics to make smarter decisions about Public Relations from defining your target audience to how … Continue reading How to measure Public Relations through analytics
Political Communication: #LE19 election posters show a lack of imagination
In the run-up to the Local and European elections in Ireland on 24 May, a predictable debate broke out about election posters. On one side, community groups and environmentalist complain about the visual pollution and use of single-use plastics. On the other, politicians argue that they let an often apathetic public know that elections are … Continue reading Political Communication: #LE19 election posters show a lack of imagination
Crisis Communications: Preparing your holding statement
Our next live training workshop on crisis communications takes place on January 19 2021. Is your company fully prepared for the crises 2021 may bring? Protect your reputation and your revenue as you continue to navigate unchartered territory. Sign up now. Buy Tickets on Eventbrite When a crisis breaks at your organisation, you have a … Continue reading Crisis Communications: Preparing your holding statement
Ditching your reliance on social media content: Host it yourself
From time to time, a post will emerge confidently stating that hosting your content is a waste of time because MySpace, Bebo, Facebook, Snapchat, Instagram, Medium etc. is where your audience is hanging out. The argument is that it's more efficient to simply host your content where people already are. It's a compelling argument, but … Continue reading Ditching your reliance on social media content: Host it yourself
The press release isn’t quite dead… but we should seriously consider killing it off
It's time we ended our over-reliance on this dated, ineffective way of getting our messages out. The process of getting a B2B press release out is slow, soul-destroying, and ultimately futile. Outside of big announcements like exciting year-end results, a major new product or a huge recruitment drive, the general public probably doesn’t give a … Continue reading The press release isn’t quite dead… but we should seriously consider killing it off
Creating a Corporate Social Responsibility strategy that makes sense
These days, most companies small and large recognise the importance of integrating with the communities they work in. This can take the form of corporate social responsibility, advocacy, environmentally-friendly policies and sustainability. A great way to connect with the people in your community is to choose an organisation they care about to partner with and … Continue reading Creating a Corporate Social Responsibility strategy that makes sense
Your PowerPoint is boring me to death: Here are 3 alternatives
Is there anything more tedious than listening to someone talk their way through a long, dull deck? Face it guys, PowerPoint is boring. It's the default mode of presenting, and I understand why that is; it's easy, familiar, cheap, and you can store it on a USB key. It's not exactly innovative though. If you're … Continue reading Your PowerPoint is boring me to death: Here are 3 alternatives
Stop wasting money: 3 ways to reduce your Communications and Marketing budget
There are certain communications and marketing activities that we undertake year in, year out, without really thinking about it. We do them not because they add value to our businesses, but because conventional wisdom says we should, or because our competitors are doing it, or because the guys on the Sales team really enjoyed that … Continue reading Stop wasting money: 3 ways to reduce your Communications and Marketing budget