I work with senior leadership teams to create content that differentiates them from the masses. I focus on long-form content that offers readers real value, and lends the author credibility as an expert on their sector.
This video was created by Teneo for AIG to celebrate the Dublin football team’s historic five-in-a-row. I worked with the team on creating an engaging script that was brought to life by former Dublin player Denis Bastick.
EY (Ernst & Young) – A big Four Global Financial services firm
I worked closely with EY’s Brexit Leader Cormac Kelly to position EY as the best firm to work with to move a Financial Services firm from London to Dublin after the Brexit vote.
As well as this special report I created:
- A landing page to attract and convert visitors
- Informative and engaging blog posts with actionable advice
- Events posts highlighting EY’s connections at government level
- A variety of social media posts aimed at driving traffic to the site
As a result of the campaign, Cormac benefitted from an enhanced reputation as an expert on Brexit and financial services in Ireland. This resulted in leads for new business and greater media coverage of his comments on the topic.
Accenture – A global consultancy firm
When Accenture partnered with SalesForce to create an app for the hospitality industry, I worked with Accenture Travel’s Managing Director Michael Robinson to create all the materials he needed to launch the app.
This included a video telling the story of how the app improves hotel experiences for guests and workers, a deck to present to clients and a brochure [see right].
Michael and his team used these materials to present to major global hotel chains around the world, and at travel conferences attended by major hospitality brands to generate leads.
ACCA -Professional Accounting body
ACCA wanted to attract more students from the Asia Pacific region and the Indian sub-continent to study for their ACCA qualification in Ireland and the UK. To highlight the benefits of doing so, I brought in three ACCA alumni to talk about how their qualification enabled them to live and work in Dublin and elsewhere around the world.
I scripted interviews that told compelling stories about how ACCA impacted their whole lives, from kickstarting their careers and being role models to their families to giving them the passport to where they’re living their lives. We talked about so much more than a qualification, we told a story about creating the life you want by studying with ACCA in Ireland.
Titan Creative – A Canadian Inbound Marketing Agency
I worked closely with Scott Lanaway, Principal at Titan Creative, to produce a series of blog posts about inbound marketing strategy. The posts were designed to demonstrate that inbound marketing is a valuable tool for B2B organisations as well as B2C. I do this by comparing it with traditional marketing methods here.
247 Meeting – Audio, Video & Web Conferencing
Working closely with the research team at 247 meeting, I analysed the data they collected and extracted compelling takeaways on productivity in the workplace to write a white paper.
This generated significant media coverage for the organisation in national press and radio, and is used by on the company’s website as a lead magnet.