We specialise in providing Content Strategy Content Marketing services to the financial services and professional services sectors. Our clients are based in Ireland, the United Kingdom, Europe, and the Middle East.
This involves content strategy, content creation, and distribution.
Does your company have a Content Strategy? Or do you just play things by ear? A comprehensive strategy will help you achieve your goals much more quickly. Generate more traffic, more engagement, more leads, and more sales. We can help you with all aspects of Content Strategy. These include:
- Setting Content Marketing goals that align with your organisation’s needs
- Identifying target audiences and creating customer personas
- Choosing the best types of content to reach your audiences
- Creating a content calendar to connect with those audiences consistently and creatively
Once you’ve got a strategy in place, it’s time to start creating content. You’ll need different ‘layers’ of content to attract, engage, and convert your audiences. We love creating thoughtful, long-form content that can be repurposed in different forms.
- Articles and blog posts optimised for SEO to attract new audiences
- White papers and e-books that demonstrate thought leadership
- Surveys and research that demonstrate your market knowledge
- Case studies and webinars to show off your products and services in detail
- Stylised images, quotes, and infographics.
- Rich content including video and podcasts
Once your content has been created and finalised, the final step is distribution. How do you get as many eyes on it as possible? We’ll help you choose and execute your distribution on the right channels for your business.
- Public Relations: distribution to the media
- Internal Communications: getting your team to get the word out
- Email Marketing: building relationships directly with your customers
- Social Media: choosing the right channels and amplifying your message
- Partnerships and influencers: reaching highly targeted new audiences
- Advertising and advertorial: paid promotion of selected campaigns