Freelance writing is an incredibly rewarding career: it’s fully flexible, it’s interesting, it’s fun - and when it’s done right, it’s lucrative. But how do you find new clients as a freelance writer? In this post, I'll go through three strategies I've used to find new clients as a freelance writer. Whether you’re stepping into … Continue reading How to find freelance writing clients in 2020
Award ceremonies: The Emperor’s got no clothes on
Picture the scene. It's the final stage of the Olympics gymnastics. One by one, the judges reveal their scores. After a stunning performance, first place goes to Russia. The crowds go wild. But wait! The organisers quickly pull the athlete to one side to explain that although the competition was transparent (obviously), she won on merit … Continue reading Award ceremonies: The Emperor’s got no clothes on
PR is dead and we have killed it
If you read that headline and it irked you in any way, the chances are you’re a PR practitioner. But it’s undeniable. PR is dead. Print newspapers are, as we know, in decline - and the Public Relations industry just never caught up with how the web, social media and email forever changed the way … Continue reading PR is dead and we have killed it
How to create better B2B content in 2019
From the moment you open your eyes in the morning and check your email to that last scroll through Instagram or the news at night, you are constantly being bombarded by content. We all are. From journalists and influencers to our friends and family - not to mention advertisers, there's a non-stop battle for our … Continue reading How to create better B2B content in 2019
How to create a B2B Digital Content Strategy
The concept of Content Marketing is still in its infancy for most B2B organisations; for the most part we associate it with consumer brands. Today, I want to talk a little bit about that the background to B2C Content Marketing, and how it differs to the idea of building a B2B Digital Content Strategy. The … Continue reading How to create a B2B Digital Content Strategy
How to measure Public Relations through analytics
How do you measure Public Relations campaigns? The pressure to measure Public Relations campaigns in hard numbers has never been higher. While the true value of a PR campaign will never be captured in a spreadsheet, today we can use analytics to make smarter decisions about Public Relations from defining your target audience to how … Continue reading How to measure Public Relations through analytics
6 essential tips for B2B Content Marketing in 2019
B2B Content Marketing is the easiest way to build a relationship with potential clients you may never get the opportunity to meet in person. Consumers brands have taken to it with gusto; food brands post recipe videos, fashion brands collaborate with bloggers to launch their latest styles, the chances are your hairdresser has an Instagram … Continue reading 6 essential tips for B2B Content Marketing in 2019
Finding new clients: Creating a compelling personal brand
When I started freelancing for the first time a couple of years ago, I thought that my biggest problem would be finding new clients. I lived abroad for most of my 20s so I didn't have a huge network of industry colleagues to call up in Ireland. I really worried that I'd struggle convincing companies … Continue reading Finding new clients: Creating a compelling personal brand
Political Communication: #LE19 election posters show a lack of imagination
In the run-up to the Local and European elections in Ireland on 24 May, a predictable debate broke out about election posters. On one side, community groups and environmentalist complain about the visual pollution and use of single-use plastics. On the other, politicians argue that they let an often apathetic public know that elections are … Continue reading Political Communication: #LE19 election posters show a lack of imagination
Stand-up comedy made me a better content creator: Here’s how
At about midday, my heart starts to gives an occasional, unfamiliar flutter. As the day continues, the butterflies in my stomach build. I'm not consciously focused on the fact that I'm performing tonight yet, but somehow my body is more aware of it than my mind. I give in to it and start to practice, … Continue reading Stand-up comedy made me a better content creator: Here’s how