Diversity is the name of the game in office life these days, and while huge strides have been made in the inclusion of women, gay people and ethnic minorities, one major diversity issue that remains largely unmentioned in the industry is age. Recently, I asked my readers what the biggest challenge in their career was, and I was shocked when a … Continue reading Mature candidates versus millennials: How can I compete?
Our next online training workshop on crisis communications takes place on January 19 2021. Is your company already fully prepared for the crises 2021 may bring? If not, sign up for this comprehensive training. In the face of a crisis or incident, swift action is vital. Often, it’s not the crisis itself that defines how … Continue reading Crisis Communications: Proactive or Reactive response
Broadcast media training for Executives Taking part in a television interview is really exciting. A successful TV interview is great for your organisation's public relations. But what are the things you need to watch out for, and how should you prepare in advance? It's a very good idea to do some broadcast media training before … Continue reading Broadcast media training: Nailing the interview
I can hardly believe it. August is almost here, and for Public Relations graduates the hunt is now well and truly on for their first PR jobs. It's time to get out there and start building a career! Your early roles can have a defining impact on your life, so it might be worth reading … Continue reading 7 industry experts give their top tips for Public Relations graduates
No matter what the title on your business card is, you need to be able to write really well. Whether your niche lies in Public Relations or Marketing, Communications or Digital, your ability to write will make or break many of the opportunities that come along for you. It's a core skill, and if you … Continue reading 5 ways to dramatically improve your writing
Best practices for press releases? No to newswires! Not so long ago, I worked for a large multinational with a one-person Public Relations team (me!) Given that we needed to achieve global coverage in multiple languages, I had the support of a well-known and well regarded international PR agency. Grab a coffee and prepare for … Continue reading Stop wasting your time (and your budget) on newswires
Free publicity: A guide for SMEs Small businesses and start-ups know the value of good Public Relations, but for many, there just isn't a budget to put a significant amount of money into PR in the beginning. Luckily, these days there are a lot of ways to connect with people that don't involve spending massive … Continue reading 6 ways for SMEs to get completely free publicity
PR and Communications are fast-moving fields where a huge amount of flexibility is expected as standard. For some pros, our enthusiasm for what's happening right now and our ability to chop and change at a moment’s notice has become so natural that strategic communications and forward planning often take a back seat. Read on if you're … Continue reading Strategic Communications: Planning your PR calendar for maximum impact
[UPDATE FEBRUARY 2020: FLASH SALE] Of all the blog posts on my site, the ones people keep coming back to again and again are about crisis communications. I've worked in crisis comms at major global organisations, and I've seen what happens when something unexpected happens and a company has no plan. Crises are all but … Continue reading Crisis Communications: How to identify your stakeholders
Journalists and Public Relations pros: The Dos and Don'ts The relationship between journalists and Public Relations pros is an interesting one. I've contributed to national newspapers as a journalist, run several blogs, and I work in Communications for multinationals - so I've seen the debate from all sides. Here, I've put together some advice for … Continue reading Journalists and Public Relations pros: The Great Divide