A few months ago, I set myself a little challenge – to write an e-book based on the topics that are most popular on Wilde Words.
I spent a few months fleshing out ideas that originated in blog posts, researching the ideas further and looking at case studies. The goal was to demystify certain aspects of how Public Relations works. The book covers:
- The Barcelona Principles
- Reputation matters
- Setting communications goals and targeting specific audiences
- The PESO model for creating integrated campaigns
- Measurement and evaluation of PR
- Case studies of global brands