Freelance writing is an incredibly rewarding career: it’s fully flexible, it’s interesting, it’s fun - and when it’s done right, it’s lucrative. But how do you find new clients as a freelance writer? In this post, I'll go through three strategies I've used to find new clients as a freelance writer. Whether you’re stepping into … Continue reading How to find freelance writing clients in 2020
Category: Content Marketing
How to create better B2B content in 2019
From the moment you open your eyes in the morning and check your email to that last scroll through Instagram or the news at night, you are constantly being bombarded by content. We all are. From journalists and influencers to our friends and family - not to mention advertisers, there's a non-stop battle for our … Continue reading How to create better B2B content in 2019
How to create a B2B Digital Content Strategy
The concept of Content Marketing is still in its infancy for most B2B organisations; for the most part we associate it with consumer brands. Today, I want to talk a little bit about that the background to B2C Content Marketing, and how it differs to the idea of building a B2B Digital Content Strategy. The … Continue reading How to create a B2B Digital Content Strategy
6 essential tips for B2B Content Marketing in 2019
B2B Content Marketing is the easiest way to build a relationship with potential clients you may never get the opportunity to meet in person. Consumers brands have taken to it with gusto; food brands post recipe videos, fashion brands collaborate with bloggers to launch their latest styles, the chances are your hairdresser has an Instagram … Continue reading 6 essential tips for B2B Content Marketing in 2019
Finding new clients: Creating a compelling personal brand
When I started freelancing for the first time a couple of years ago, I thought that my biggest problem would be finding new clients. I lived abroad for most of my 20s so I didn't have a huge network of industry colleagues to call up in Ireland. I really worried that I'd struggle convincing companies … Continue reading Finding new clients: Creating a compelling personal brand
Stand-up comedy made me a better content creator: Here’s how
At about midday, my heart starts to gives an occasional, unfamiliar flutter. As the day continues, the butterflies in my stomach build. I'm not consciously focused on the fact that I'm performing tonight yet, but somehow my body is more aware of it than my mind. I give in to it and start to practice, … Continue reading Stand-up comedy made me a better content creator: Here’s how
Reputation Management: Establishing, maintaining and protecting reputation
The public perception of a company, institution or governmental body is fundamental to its ability to achieve its objectives. That's why reputation management is one of the most important functions of a Communications team. The hope is that with consistent, creative and clever content, Communications teams can wield some control over the organisation’s reputation. The … Continue reading Reputation Management: Establishing, maintaining and protecting reputation
3 ways you’re KILLING creativity in your Content Marketing
When it comes to Public Relations and Content Marketing, we all start out with the best of intentions. We envision ourselves looking at each new project with the creative flair that drew us to the industry in the first place. But as deadlines loom, it can be tempting to take shortcuts. Here are some of … Continue reading 3 ways you’re KILLING creativity in your Content Marketing